Airbrushed makeup has been around since the 1980's. First used for special effects and fantasy it quickly spread to use for bridal, special occasion and photography. More recently it has come to dominate the gold standard for television and film because of its sheer flawless finish. It stands up to HI-DEF without looking "makeupy" but giving the illusion of flawless skin. Today it is in growing demand in salons and clinics because of the popularity of high definition photography and selfies in addition to the classical bridal, graduation and special events. It is certainly a way for a salon/clinic to set themselves apart from the department store counters.
What makes it special?
Airbrush makeup creates a polished look that is simply not achievable with traditional application. In order for the makeup to go through the gun, its particle size is much smaller. Properly applied, it lays down a very thin layer of makeup that seems to disappear on the skin rather than sink into pores or lines. Unlike traditional makeup it doesn't absorb into the skin leaving blemishes exposed, rather it diffuses them so they are much less noticeable. If you ever see airbrushed makeup that looks chalky or heavy, it is not properly applied.
Airbrush makeup is basically water and mineral pigment. It comes in three formulas water based, silicone based and water proof. Water based is made of water and finely ground pigments that allow the skin to breathe, is hypoallergenic and has no sticky feel. The silicone based formulas are designed to be long wearing with no fading. Silicones can slightly fill in depressions are are popular to hide skin imperfections. Water proof is just that, designed for long term wear and must be removed with a specialty product. They are selected to use to camouflage/hide tattoos or other skin discolorations for several days at a time. They are not bothered by moisture or sweat.
Airbrush makeup does not transfer. Slight rubbing or brushing against someone or something does not remove the makeup. The only way non-waterproof formulas will transfer is if they get wet. So it is best to blot, not wipe tears or other moisture.
Airbrush application of makeup also helps reduce cross contamination from client to client or artist to client. With the use of the airbrush gun, the need to use fingers is eliminated along with the risks of spreading germs.
Clinics can benefit from offering these services and also to providing their clients with products and the at home airbrush devices. Clients can learn to airspray their makeup in 10 minutes or less and always have a flawless finish. If they want the at home devices, and we know they are buying more at home devices all the time, why shouldn't you be the one offering them. That way you will be able to select the best products for their use and have a little to tuck away for your retirement. EstheticsNW.com offers Kett Cosmetics airbrush products and kits as well as in clinic training on how to offer these services. For complete information please contact our offices: 888-561-8068.