Tuesday, June 6, 2017

Wax like a boss Part 1

4 Tips to avoid waxing reactions


Waxing like a boss is about choosing great products, offering more than the client expects, lots of practice and building the confidence to stay in control of whatever happens in the treatment room.
In this issue, let's talk about treatment room control of skin reactions.

When winter mellows, spring reaches out with bright promises and lovely blooms.
If your clients are anything like mine... spring also seems to bring on more skin sensitivities.  
  • Redness
  • Itching
  • Burning sensations or "hot" skin
All can be symptoms of spring pollen allergies. Allergies can show up at any time.  Most often we develop them over a long period of time. Clients who never had any sensitivities can suddenly react unexpectedly.

Milder temperatures have the forsythia blooming, trees blossoming and unseen pollens lurking in the air.  Just going for a walk or a bike ride can be enough to make the skin more reactive.  Maybe the client noted itchy eyes or a runny nose and started taking an antihistamine.  They don't think to mention this to us. Then they react differently to a wax that normally gives them no problem at all.

Here are four tips to help avoid a surprise reaction.

1. If the skin looks inflamed in the area to be waxed - reschedule.  Never wax over inflammation. Clients may fuss but be that boss waxer and do what you know is best for the client. Have them seek medical advice and get the problem under control before waxing.

2. Make sure you have a hypoallergenic wax with anti-inflammatories warm and ready to go. 
Cirepil recommendations: Vegetal, Cristal Ocean, Nacre Blanche, and Cristalline. Intimate 4 has calming agents and anti-irritants but is not labeled hypoallergenic.


3. When clients come in be sure to ask them about any health changes that they are experiencing. I casually ask, "so how you doing with all these pollens out there?"  A simple question like this can tip you off to potential problems. 

 
4. Use the Cirepil Blue Lotion before and after every wax. It has a gentle formula. The low alcohol content disinfects without irritation.  Organic cornflower hydrates and soothes the skin. 
After waxing and wiping the area down with Blue lotion apply Cirepil After Wax Refreshing Gel. Enriched with grape leaf extract and honey it imparts a sense of coolness, calms and soothes the skin.

 Here's to happy waxing and great client experiences!  Now go be that boss waxer...

Wax like a boss Part 2

Select the right wax...


Waxing like a boss is about selecting the right wax for each client's needs. It's about offering more than the client expects. It requires lots of practice. And it's about building confidence and professional customer rapport.

Let's talk about wax selection.  Cirepil makes lots of different waxes so you can have the just right one to match with each client's unique needs. But selecting the right wax can get confusing.

Cirepil's waxes form two groups, strip, and non-strip 
or stripless.

Strip waxes:
  • Always come in a tin.
  • You apply the wax, press a strip on top of it and remove with as low an angle as possible.
  • Are great for large areas.
Crystal Ocean is a beautiful pale blue transparent gel formula. It is great for sensitive skin and all hair types. This hypoallergenic formula is good for speed waxing.
Cirepil Ease is the classic original although the formula got an update last year. It's a creamy formula that works well on fine hair and speed waxing.
Cirepil Forte is for tough resistant hair. Forte means "strong" in French. This honey textured wax is designed for large areas.
Nacre Blanche is a pearly white unscented formula. Great for all skins including sensitive. It works particularly well for short coarse hair.
Cirepil Vegetale is a 100% plant based formula. This makes it the perfect choice for "green" salons wanting an all natural product. It works on all skin and hair types.

Stripless waxes:
  • Come in beads you can add to your tin as needed.
  • Only the blue is available also in a tin.
  • Empty tins are available here: http://www.estheticsnw.com/products/empty_wax_tin_400g.htm
  • The wax is applied leaving a lip at the pulling edge and removed without a strip.
  • Great for faces, underarms, bikini and Brazilian
Cirepil Blue is our most popular stripless wax. It is suitable for all skin and hair types. It is an all around formula that allows you time to work with it.
Cirepil Homme means "man" in French. This deep aquamarine wax is great for chest, back and bikini. Has an ultra-fluid texture and neutral scent. Handles their sensitive skin and resistive hair.
Cirepil Eurose is an unscented wax suitable for all skin and hair types. It's creamy, goes on at a low temperature and gets all the hair.
Cirepil Cristalline is a hypoallergenic wax for sensitive skins. Delicate orange sherbert color it works on fine and all hair types.
Intimate 4 is a pale aqua colored bead. It works for all skin types and formulated for Brazilian waxing. A creamy formula, it has a quick setup time for quicker waxing.
Euroblonde is newer to the US market but the number one wax in Europe. Cirepil recommends it for all areas. Good for heavy legs, bikinis, and large areas. It has a very quick setup and fluid honey like texture. Suitable for speed waxing. Can apply in long strips for large body areas.
Cirepil Cashmere is a brand new stripless wax.  Made of a new patented high-performance material it is hypoallergenic and optimize hair removal. Smooth texture, pearly mauve color, delicate non-allergen powdery scent. Precise removal with reinforced effectiveness. Good for first time waxing, sensitive skins, and young adults.

Wax like a boss - Part 3

Waxing like a boss is about monitoring and increasing your wax service profits.


Waxing services can be a highly profitable segment of your income.And they are especially popular as we move into summer. Everyone wants to look their beach body best... gals and guys.

To help make sure you are maximizing your profits Cirepil created a return on investment chart. It shows you typical cost per area to do the waxing and then based on what you charge, your profitability. 

Did you know that you can get 100 brow waxes out of one 400 gram tin of wax?  And your cost is only $0.67! Low fees for a brow wax run $10.00, moderate $15.00 and higher end $20.00.  Your profits for those 100 brows ranges from $933 to $1933 and it only takes about 10 minutes per client.

Here are 6 tips to maximize your waxing profits...

1)      Larger bags reduce cost per gram.
The MSRP on a 400-gram bag of Blue is $21.50 this comes out to 0.0538/gram. If you buy the 800-gram bag of blue at MSRP $38.80 the price drops to 0.0485/.gram. Or for the 3750-gram bag, the MSRP at $149.00 the price reduces to 0.0397/gram. 
If you take advantage of product specials the price again reduces per gram. Ordering by the case drops the price even more.

2)      Quantity purchases reduce shipping costs.
Esthetics NW ships at a flat rate fee of $8.50. If you buy multiple bags in the same order, you cost per bag including shipping drops.

3)      Evaluate your pricing.
Cirepil uses typical pricing for clinics who charge "low", "moderate" or "high" fees. If you are a moderate or upscale clinic charging what a "budget" facility does - it's time to give yourself a raise. It doesn't take much of a price bump to make a significant difference in your bottom line.

4)      Price based on wax choice.
If you prefer to use a non-strip wax only, keep in mind that larger body areas need to be priced accordingly. It is going to take more time and wax to do legs with a non-strip wax than a strip wax. Charge more. 
This is not a new concept. Back in the 90s, people who were specializing in no-strip waxes for full legs were charging twice as much. It costs more to do the service but those with sensitive skins will love the option to be more comfortable.
Consider using Euroblonde or Cashmere for the larger areas. These two waxes go on more thin and are designed to handle large area waxing.

5)      Schedule the next visit upon checkout.
Pre-scheduling helps you keep the client on track making removal predictable and consistent. It also assures them they will get their preferred time-slot. 
Consider securing all appointments with a credit card to avoid "no-shows".

6)      Value added services are worth more.
Cirepil has protocols and promotes making waxing a happy experience. Adding that extra step or two enhances value in the eyes of the client. Most of us would happily pay a little more if we can make waxing more comfortable and successful.