Waxing Wellness Treatment

Convert Waxing to a  Happy Wellness Treatment

Embrace it!  Wellness has come to the salon, spa, clinic.  Tweaking your treatments into client wellness experiences allows you to tap into this fastest growing segment of the spa industry. 

How? Simply add things that enhance the client's well-being. Help them leave feeling better about themselves as well as delighted with the experience.

Cirepil has worked hard to help you make waxing a happier experience.  Their goal, to remove the hair, and leave behind "Healthy Skin!"

Cirépil wax encapsulates the hair, removing it from the root while leaving the skin undamaged. An exclusive application method makes client's waxing experience a "Happy" One!

• Less Painful: Cirépil adheres to the hair rather than the skin. Comfort increased by 50%!
• Never Sticky: Client's walk out the door with no "sticky" feeling skin!
• Less Redness: Soothing ingredients in the wax and calming agents in the post care.
• Less Ingrown Hairs: Cirépil waxes remove all hair from its root; this  

  	Waxing didn't hurt!!

  avoids ingrown hairs associated with other traditional methods.
• No Discomfort due to Low Heat: Client's will love the low temperature wax especially designed for sensitive skin.
• Long Lasting: Results can last up to 4 - 6 weeks with regular waxing! No breakage.

WAXING WITH CIREPIL IS NOT JUST HAIR REMOVAL;

IT'S A COMPLETE WELLNESS TREATMENT!

Client's will love how smooth and soft their skin feels after your service!

Happy Waxing techniques: These steps provide a great client experience using an exclusive pre and post-wax service:

1. EXFOLIATE
   To improve waxing results and reduce chances for ingrown hair, have the client gently exfoliate 3 days prior to, and after, their waxing service. Recommend the client continue to exfoliate up to 3 times a week. This removes dead skin cells and keeps their skin healthy and soft in-between waxing.
     
2. CLEANSE AND PREPARE THE SKIN                                                                  Prepare and cleanse your client's skin with Cirepil Antiseptic Blue Lotion. This low-alcohol cleanser is especially recommended for delicate areas and sensitive skin. Next, apply a few drops of Jasmine based Cirepil Pre Depilatory Oil to the skin to ensure the wax adheres only to the hair and not the skin. Blot to remove any excess.                                                                                            
3. TIME FOR "HAPPY WAXING™" . . .
   Have the client close their eyes and relax.Cirépil makes painful waxing outdated. The different varieties and textures of Cirepil waxes offer a targeted solution for each client's need. You select the right wax ensuring perfect results every time.
     
4. PAMPERING AND MOISTURIZING MOMENT                                       Following waxing, refresh the client's skin with an application of Cirepil After Wax Refreshing Gel. It will calm the skin and assure there is no "sticky" left behind. Your client will walk out the door with smooth skin and feeling better about themselves!

Crafting Client Messages

Successful marketing requires every message ties together like the bow on a gift. When the messages don’t match, potential clients click their mouse button.  Mixed messages mean less impact.  Lost opportunities for new clients, and lost revenues. 

What do mixed messages look like?  Let’s create an example.  Spa1 wants to be known as a high-end, deluxe pampering spa. 

It’s located in a building off a main street that looks like an industrial district. The parking area might make you wonder about venturing there. Leather and chrome dominate the interior. The logo has a Grecian theme. The staff are independent contractors. There is no theme or uniform. Brochures, business cards, specials all send different messages.

There are no two parts of this that tie together to send a clear message to the client.  The chances of this business succeeding are very slim if they don’t give themselves a major makeover.

The makeover must start with a redefining of the target market they want to reach and the demographics of the area where they need to locate.  From here, we design a tag line for the business that succinctly states our objective to our potential clients.

The business should be easy to locate and easily recognizable by the clients as “us”.  If you are a brick and mortar, its location, location, location.  Make sure location matches your message. Ditto with interior. Make sure every aspect of the facility repeats theme and culture. 

Are you casual or upscale, trendy or traditional?  Business cards, brochures, amenities, website, logo, and every aspect of advertising must all reflect the mission statement message.

Select message components that will be easily duplicated/replicated for the different types of marketing that we plan to include.   

McDonalds does this in spades as do most other national food chains.  We can learn from them and use the same techniques adjusting them for our type of business. 

Whatever your business type, the same guides apply. Consistent messages reinforce the message to the clients so we can grow our business.